Senior Marketing Manager

Houston, TX
Full Time
Marketing & PE
Senior Manager/Supervisor
Senior Marketing Manager

This position plays a crucial role in identifying potential study candidates within our therapeutics patient database. The successful candidate will conduct lead management and contribute to the identification of eligible patients for various therapeutic studies.

DUTIES & RESPONSIBILITIES
 
  • Conduct thorough analysis of the therapeutics patient database to identify potential candidates for participation in therapeutic clinical studies. Monitor and report on conversion rates.
  • Review and comprehend clinical study protocols to extract relevant information necessary for patient identification. Collaborate with research teams to clarify any medical or protocol-related queries.
  • Perform basic data analysis to extract meaningful insights from patient records, develop and implement targeted approaches to identify potential candidates.
  • Effectively communicate with cross-functional teams, integrate database management strategies into broader marketing initiatives.
  • Develop and implement segmentation strategies, identifying unique patient profiles based on demographic, medical, and behavioral attributes. Explore innovative approaches for lead generation, leveraging data-driven insights.
  • Create reports on database leads and conversion.
  • Maintain a proactive approach to ensure strict adherence to regulatory guidelines and ethical standards in patient identification and data management.
  • Attend courses, webinars, and conduct research to stay updated on new trends and best practices.
  • Perform other tasks and work on special projects as assigned.


KNOWLEDGE & EXPERIENCE

Education:
  • Bachelor's degree in Marketing, Healthcare Administration, or a related field. Master’s degree preferred.
Experience:
  • 3+ years of prior experience in patient database management or similar roles is advantageous.
Knowledge and Skills:
  • Basic medical knowledge with the ability to understand and interpret clinical study protocols.
  • Proficiency in data analysis.
  • Strong communication skills and the ability to collaborate with cross-functional teams.
  • Resourceful, open to new approaches, and an excellent problem solver.
  • Driven, positive, and possesses a 'do-what-it-takes' mentality.
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